00P and Petite XXS at Ann Taylor and LOFT!
FINALLY! I can only assume that Ann Taylor realized that (1) its sizing runs insanely large, and (2) Banana Republic's 00(P) offerings were briskly selling. I happily also realized that not only was the company creating smaller sizes for regular and petites, it was also expanding its larger sizes up to 18 regular and 16P (XXL and PXL for sweaters) - in both Ann Taylor and Ann Taylor LOFT. Now, that's something that we in the "special sizes" category (hah!) can appreciate!
Perhaps the recent expansion was due to Ann Taylor Stores Corp. doing well during the last few months - tighter control of merchandise and a more focused direction with LOFT helped enormously with profit margins. Flush with increased sales, maybe the company saw an opportunity to capture more of the market by expanding the sizes offered?
What excites me most is the smaller sizing of the sweaters and knits. Admittedly, you technically can get some sweaters altered - but it really strikes me as a bad idea. It's just possibly impossible - and when it isn't, shudderingly expensive. So, what you see in the store is what you're stuck with. Hence, my previous whining about J.Crew's limited sweater options.
I haven't yet stopped by any Ann Taylor stores to see the new sizing in the flesh yet (I'm not even sure if they offer it in stores at all), but I just placed an order for a suit, dress, blouse, and sweaters to see if my pleasure is to be long lasting or just short-lived. Hopefully, its not just another disappointing bout of size inflation! I'll be sure to do a little write up as soon as everything arrives.
From now till August 27, you get 15% or 20% off everything (you get 20% when you order $175+) and free shipping with coupon code 44200002. With that in mind, give it a whirl! Oh, and for you picky shoppers out there (just like me, are you?), the discount is pro-rated for the items you keep when you return just about everything else in your order. So why not order more than $175 and give yourself the extra 5% discount....