Some Small Sense

Shopping experiences and store reviews by a very petite woman. Indeed, it sucks. 4'10", 87 pounds, and full grown - is it a surprise I have trouble finding clothes?

September 14, 2006

Olympus Fashion Week - Spring 2007

Sorry if my posts have been a little less focused recently - I've been volunteering part of the time at the shows in and out of Bryant Park the last few days. This was my first Fashion Week experience, and I'll be writing about my impressions about it as a novice shortly.

While it certainly isn't a place to check out the latest petite fashions, I saw it as a good opportunity to see how the designer ready-to-wear collections are presented to buyers, press, and fashionistas around the world. Much like sausages and legislation, the actual process of putting on a show is a lot more messy than the end production lets on. Since very few people outside of the industry get to see the guts of the process, my next post will be an account of my experiences as someone looking in from outside.

The first picture is of the familiar entrance to the tent - and about as close as most non-ticketholders can get to the action. The second is a shot of the inside display in the lobby. For those of you that would like to get a look at some of the models and designers, you can stalk to your heart's content near the back entrances (last picture). You'll be sure to see someone famous flitting in or out - and if it's right after a show finishes, you'll see a flood of models walking out.



Anonymous Anderkoo said...

I'm curious -- are these shows even relevant anymore? Do they perform an important economic function, or are they just vestiges of a bygone fashion era?

September 14, 2006 6:24 PM  
Blogger Amy said...

Yes, in various ways. New York Fashion Week is about pricey ready-to-wear - which is stuff that will eventually be shipped off to places like Saks, Nordstrom, and other high end department stores. I suspect it's also a place for cheaper lines to find ideas to knock-off in the hottest styles (if the designers themselves don't do it already with their cheaper lines).

Buyers attend to get a chance to experience the collections and overall concepts in person. The stuff on the runway are prototypes that haven't been produced yet. Buyers place orders soon after the shows, and this gives the designer numbers to send to manufacturers.

The advertising blitz can't be denied. Every publication in every form possible covers this - it's "news" even though it's really advertising. It certainly generates buzz and anticipation for new styles among consumers.

It's also a major fashion convention - where designers, celebrities, buyers, and the media jostle together. And for an American designer, it's considered a major and necessary stop on the path to international exposure.

September 14, 2006 6:43 PM  
Anonymous Steven Swain said...

Oh man, I wish I lived closer to New York! I would love go behind the scenes at Fashion Week.

September 14, 2006 9:24 PM  
Blogger le fashion said...

great blog!

September 16, 2006 5:02 PM  

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